precedents https://www.lifehack.org/articles/lifestyle/6-fitness-apps-that-make-working-out-too-fun-skip.html
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Super-Crit
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One on one feedback with Caroline Cample as my 'buddy' - Make your desired audience more specific. - Regarding autoethnographic process, describe what it felt like in yourself prior to the exercise, make a comparison. - Why did you choose this specific martial art? Gives details of motivation - Use the benefits you've received from the martial art as leverage - Narrow down your design statement, be simple and honest. Don't just use generic words like 'disrupt'. What do you mean by this? You're combining your interests - How does your illustration fit into this? How can you persuade using this medium? - Illustration is a very broad practice, be more specific Feedback from group critique - Gamify the AR aspect, makes people get out and walk around to collect the animations like Pokemon Go - Body image as an incentive for many, convince someone to squat while they're waiting at the bus stop - Deliberately move away from body image as a motive,...
Research refinement
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Sitting is killing you; related articles in TIME magazine Teens and 60 year olds The benefits of exercise are numbed by the hours spent sitting Increase cancer risk by 66% Obesity linked with sitting PLoS ONE Reasons not to sit Sitting disease Sedentary jobs Sitting at work Sitting is killing you Sitting shortens lifespan Group walking The war on sitting plus motion graphic Sitting ages you Basically my abstract https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3714478/ Screen time is bad for obesity Screen time and obesity, need for PA TV and health risks - good and references Men at higher risk than women Study from the 60's
Existing examples and research
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Other campaigns that I've found that are remotely related. In terms of research, I can find plenty of exercise campaigns related to games in teens, kids and seniors but nothing on the people in between. This was the most information I could find on gamer statistics. So while the audience is slightly smaller, 18 to 35-year-olds still average at 27% of the gaming community.
Interviews
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Interview with Dr. Julie Forsey (GP) Notes on audio recording: (paraphrased) Q: What are the main afflictions you would recommend exercise for? A: Most often, depression. I tailor my advice to the patient and what interests them. Things like encouraging them to skateboard or start dancing again because they used to enjoy that. Especially for people with low self-confidence or young people who've had a history of bullying. Also with people who are busy I'll advise them to do little things like just walk a little bit each, for example, try to get off the bus one stop early so they can have ten minutes of fresh air. What makes this exercise particularly beneficial is if they introduce mindfulness as well. So clearing their minds while they walk and letting go of busy thoughts. This helps reduce anxiety and helps them relax. Q: I understand you have a limited amount of time with each patient. Do you find it takes a bit of convincing to get people of exercise, also do you fi...
Designing for: The gaming community
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Approach fitness like a game Apps for changing habits Experiments with exercise apps A THOROUGH analysis of school students/game time A study showing health issues and games Statement: I am a character designer exploring why people don’t exercise and the harm of a sedentary lifestyle in gamers. Idea: (opinion) aim at the gaming community, this is a specific group of people who spend many consecutive hours and more time in front of a screen than the vast majority. The addictive nature of the games coupled with the escapism can leave people sucked into the virtual void, losing time and losing health. This issue doesn't get addressed as often as more detrimental addictions such as drinking or gambling but it's just as valid and often leaves people in a state of anxiety. 'I need to do certain things, get out into the real world, work, do uni work etc. but that's daunting and challenging and I'd much rather level up my character.' People who play ...
Local research
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Looking at local sports and rec that are free/cheap/koha/ community-based. Also trying to find more leftwing or unusual ones that people may not have thought about before. Felag "Wellington Medieval Armoured Combat" Facebook page Blog post Death Metal Yoga Blog post Useful stuff from Ministry of Health for exercise guidelines.