precedents

https://www.lifehack.org/articles/lifestyle/6-fitness-apps-that-make-working-out-too-fun-skip.html

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Designing for: The gaming community

Approach fitness like a game Apps for changing habits  Experiments with exercise apps A THOROUGH analysis of school students/game time A study showing health issues and games Statement:     I am a character designer exploring why people don’t exercise and the harm of a sedentary lifestyle in gamers.  Idea: (opinion) aim at the gaming community, this is a specific group of people who spend many consecutive hours and more time in front of a screen than the vast majority. The addictive nature of the games coupled with the escapism can leave people sucked into the virtual void, losing time and losing health. This issue doesn't get addressed as often as more detrimental addictions such as drinking or gambling but it's just as valid and often leaves people in a state of anxiety. 'I need to do certain things, get out into the real world, work, do uni work etc. but that's daunting and challenging and I'd much rather level up my character.' People who play ...
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Research refinement

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Sitting is killing you; related articles in TIME magazine Teens and 60 year olds  The benefits of exercise are numbed by the hours spent sitting  Increase cancer risk by 66% Obesity linked with sitting PLoS ONE Reasons not to sit Sitting disease Sedentary jobs Sitting at work  Sitting is killing you Sitting shortens lifespan Group walking The war on sitting plus motion graphic Sitting ages you Basically my abstract  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3714478/ Screen time is bad for obesity  Screen time and obesity, need for PA TV and health risks - good and references Men at higher risk than women Study from the 60's
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Existing examples and research

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Other campaigns that I've found that are remotely related. In terms of research, I can find plenty of exercise campaigns related to games in teens, kids and seniors but nothing on the people in between. This was the most information I could find on gamer statistics. So while the audience is slightly smaller, 18 to 35-year-olds still average at 27% of the gaming community. 
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